COTY class winner 2023: BMW i7 is the best Luxury car of the year

DRIVEN Car Guide
  • Sign in required

    Please sign in to your account to add a vehicle to favourite

  • Share this article

Luxury means many different things to different people, but if ever a type of car was destined to benefit from the switch to electric powertrains, it would be the luxury car.

BMW i7, class winner COTY 2023.
Electric power brings the ultimate in refinement to the BMW 7 Series.

The push for serenity and refinement has become an obsession for some luxury carmakers, so eliminating the noise and vibrations of a conventional ICE powertrain, no matter how refined it may be, is essentially the Holy Grail of the luxury car market.

And the BMW i7 proves that point very emphatically indeed.

Massive and imposing, the i7 is a serenely silent powerhouse that is equally happy wafting along in silence as it is blasting to the legal open road speed limit in under 5 seconds.

BMW i7, class winner COTY 2023.
Every piece of tech you can think of... and an illuminated grille too.

Absolutely packed to the brim with the latest technology in every department, it can seem intimidating at first.

But spend the time to set things up the way you want them and the i7 can be even smarter than your smart home. Want to open the doors at the push of a button? Yep, it can do that. Want to close them again by putting your foot on the brake? Yep, it will happily do that too.

Of course, one of the other necessities for true luxury is space, and the i7 has plenty of that – longer and wider than a double cab ute, the i7 is massive, but the trade off is a supremely roomy and comfortable interior that you would usually associate with a luxury car with a winged lady on the bonnet that happens to be owned by BMW.

BMW i7, COTY 2023 class winner.
Back seat is what the i7 is all about, but you'll love driving it too.

In fact, it really does feel like a Rolls-Royce wearing a high-tech German disguise.

Runners Up: Maserati Grecale, Lexus RZ

BMW i7
BATTERY: 101kWh with dual electric motors
POWER: 400kW/745Nm
GEARBOX: Single-speed, AWD
RANGE: 590-625km
PRICE: $289,500