- Amble One is a street-legal electric buggy with 15kW, 65km/h performance and over 100km of range.
- Julian Hoenig, formerly of Apple and Audi, co-founded the Lisbon start-up behind the minimalist short-trip EV.
- Hospitality fleet slots for 2027 are allocated, while individual European and US deliveries are planned for 2028.
Former Apple and Audi designer Julian Hoenig has helped launch a new electric vehicle company with a refreshingly specific target: the golf cart, resort shuttle and tiny runabout that usually looks like nobody loved it.
The Lisbon-based start-up is called Amble, and its first vehicle is the Amble One, an open-air electric buggy aimed at short trips around resorts, villages, private estates and local roads. It is not pitched as a full car replacement, but as a lighter machine for places where a normal car can feel oversized.
Apple polish, buggy job
Hoenig's design CV includes Audi projects such as the R8 and Q3, plus Apple's design team, where Amble says he worked on the Apple Watch, Vision Pro and Apple Car programme. Amble's founding team also includes José António Uva, Michael Tropper and Adrien Roose, whose backgrounds span hospitality, design and electric bikes.
The Apple flavour is not subtle. The One has a clean aluminium frame, a simple cabin, physical controls and no doors. Hoenig says the idea is about "no unnecessary separation between interior and exterior, people and place."
Small numbers, useful numbers
Amble lists the One at 3200mm long, 1480mm wide and 1850mm high, with a 12kWh lithium-ion battery, 48-volt rear-wheel-drive system and a 15kW motor. Claimed range is more than 100km, top speed is up to 65km/h, and charging from an AC 220/230V supply takes about 5.5 hours.
The company also quotes independent suspension, 28-inch wheels and a weight of 450kg, giving it more credibility than a prettied-up golf cart. Fleet FAQs add that it will be offered as an L7e vehicle in Europe and an LSV in the US.
Hotels get first dibs
Amble says its 2027 delivery slots are allocated for hospitality customers, with 2028 orders now open. Individual reservations are listed from EUR20,000 plus VAT, while fleet material quotes EUR20,000 or US$25,000 before local taxes and fees.
There is no New Zealand availability yet, so treat this as a design-led curiosity for now. Still, as a glimpse at where premium short-range EVs could go next, the Amble One is much more interesting than the usual resort cart.
