Why cars don't come with hood ornaments anymore

Jet Sanchez
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The iconic Spirit of Ecstasy has adorned Rolls-Royce cars since 1911.

The iconic Spirit of Ecstasy has adorned Rolls-Royce cars since 1911.

In the world of automobiles, there's one element that has graced the front ends of many luxury cars for over a century—the hood ornament. A symbol of prestige and style, these trinkets have adorned some of the most iconic vehicles, including ones from Rolls-Royce

But if you've noticed that modern cars seem to have bid farewell to these elegant embellishments, you're not alone. So, what happened to the hood ornament?

A symbol of luxury and expression

Rolls-Royce spirit of ecstasy

The story of the hood ornament begins with the legendary Spirit of Ecstasy, which has been a hallmark of every Rolls-Royce since 1911. This graceful figure with arms outstretched like wings served as a symbol of luxury. It was more than just an accessory; it was a statement of class.

However, Rolls-Royce was the exception, not the rule. In the early days of automobiles, from 1905 to the early 1930s, cars featured prominent radiator caps on their front ends. These caps were equipped with MotoMeters, providing vital information about the engine's temperature. 

To enhance their appearance, automakers introduced what they called "car mascots," which were eye-catching hood accessories made of brass or bronze with a chrome-plated finish.

Car owners had the freedom to choose mascots that suited their style, from beloved characters like Mickey Mouse and Charlie Chaplin to mythological figures like Cupid. Some even opted for glass ornaments crafted by French artist René Lalique, turning these sculptures into the ultimate status symbols. 

A historical tapestry of hood ornaments

Even as radiator caps migrated under the hood, the tradition of adorning cars with unique hood ornaments continued. Carmakers drew inspiration from mythology, animals, and their own logos to create these ornaments. 

The Spirit of Ecstasy remained a familiar sight, as did Jaguar's Leaper cat, Bugatti's dancing elephant, and the iconic flying B on Bentley's vehicles. Mercedes-Benz featured their logo—the iconic three-pointed star—on the hood.

The subtext and practicality dilemma

To some, hood ornaments held an incredible amount of subtext, symbolizing virility and acting as portable expressions of art. Sculptor Elizabeth Hansell once described them as objects that should be in the public eye, not confined to museum walls. These ornaments became more than just car accessories; they were statements of individuality and style.

However, practicality began to conspire against these elegant adornments. As cars evolved and highways expanded, aerodynamics took centre stage. Sleek hood designs became crucial to reducing drag and improving fuel efficiency. Safety concerns also came into play; the presence of a protruding ornament posed risks to pedestrians in case of accidents.

The resurgence and subsequent fade

Hood ornaments did see a brief revival in the 1970s, this time with spring with spring-loaded mechanisms to absorb impact in accidents. Some argued that these ornaments had practical purposes, providing drivers with reference points for centring the car on the road and avoiding collisions.

Despite these efforts, the infatuation with hood ornaments was short-lived. They never truly regained the popularity they enjoyed in the early 20th century, and automakers largely phased them out. The Mercedes-Benz star, once a hood ornament, became integrated into the grille, a symbol of changing times. 

Only a few models, like Rolls-Royce, continue to maintain their luxury status without compromising safety by having the ornament retract into the hood when the engine is turned off. While the hood ornament is largely a thing of the past, we know at least that Rolls-Royce will always keep its spirit alive.