If you’re still struggling to understand exactly where the new Formentor fits into the Cupra range, this probably won’t help: the carmaker has created a concept boat version of the SUV with Spanish shipbuilder De Antonio Yachts.
The De Antonio Yachts D28 Formentor is naturally the catalyst for quite a bit of waffle about brand synergies. “We’re a Barcelona brand and we have a strong connection with the sea,” says Cupra head of colour & trim concept & strategy Francesca Sangalli.
“This type of boat, its dimension and design had all the characteristics to fit and combine with Cupra as a brand. When you look at them together, you perceive the same code, the same feeling.”
It is a pretty interesting machine, and it does point to a limited-run production version of the D28 in Cupra colours for the end of this year.
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The hull is finished in the same Petrol Blue Matt that’s available on the car, but with diagonal lines in a different finish. There’s also Black Chrome and Cupra’s signature Copper.
You can’t just take trim elements from a car and put them in a boat. There’s salt water and the effect of the sun, for example.
Carbon fibre and metallic elements from the Formentor were replicated in the vessel only after extensive testing, while a special hardwearing vegan “leather” was created for the upholstery.
Following the launch of the De Antonio/Copra production D28 later this year, there’s another joint venture planned: a hybrid-powered boat. Probably not a plug-in.
