In a strategic move to cater to regional market preferences, Tesla is reportedly gearing up to introduce a six-seat variant of its popular Model Y SUV in 2025.
This new configuration aims to boost the Model Y's competitiveness, primarily in China, where it has faced stiff competition from local rivals that are steadily gaining ground with their multi-row offerings.
Despite being a global bestseller, the Model Y has seen its sales dip in 2024. To counter this, Tesla has been working on a 'Juniper' facelift for the electric vehicle (EV), which is expected to bring enhancements in aesthetics, technology and overall quality similar to the facelifted Model 3 'Highland' sedan. But it's the six-seat variant, exclusive to China for now, that has caught everyone's attention.
More room, more appeal
Tesla already offers a three-row Model Y in North America, but it has faced criticism for its cramped third row.
Sources suggest that Chinese buyers won't settle for such limited space, prompting Tesla to potentially introduce a longer wheelbase for the six-seat version. This move aligns with the trend of automakers like BMW and Audi stretching their models for the Chinese market, where spaciousness is highly valued.
While initially designed for China, a roomier three-row Model Y could also resonate with buyers in other markets seeking more seating capacity without the hefty price tag of the Model X. Speculations are rife that this stretched model might eventually make its way to the global stage, perhaps even New Zealand.
Tesla's decision to introduce a six-seat Model Y highlights its commitment to the Chinese market, where competition from domestic EV manufacturers is intensifying. By addressing the demand for spacious interiors and offering a unique seating configuration, Tesla aims to maintain its stronghold in this crucial market.