Some automakers may be wavering in their electrification strategies, but Lamborghini is staying the course.
CEO Stephan Winkelmann confirmed that the Italian marque’s first electric vehicle (EV), the Lanzador SUV, remains on track for launch before 2030, aligning with the company’s broader strategy of sustainable evolution.
The Lanzador, previewed in concept form earlier this year after nearly debuting as a sedan, is poised to become Lamborghini’s fourth model line, joining the Urus SUV and the hybrid-powered Revuelto and Temerario supercars.
Winkelmann reinforced that the Lanzador represents an addition rather than a replacement in the lineup, a calculated decision reflecting Lamborghini’s more measured approach to phasing out internal combustion engines.
While Lamborghini remains committed to its timeline, Winkelmann acknowledged there is room for adjustment as the end of the decade approaches. “We have enough time to decide if we need to accelerate or delay the introduction of the electric cars,” he told Autocar. “So far, we are not thinking about delaying anything.”
Lamborghini’s steadfast approach contrasts with recent shifts among competitors. Lotus, previously aiming for an all-electric lineup by 2028, is now pursuing range-extender hybrids, while Bentley has pushed its all-EV target back to 2035. Even Lamborghini’s sister brand Porsche has reworked plans, opting to add hybrid powertrains to some future EVs.
This evolving landscape may influence Lamborghini’s long-term decisions, particularly as the next-generation Urus SUV, expected in 2029, could potentially include a hybrid variant despite earlier plans for an all-electric version.
For now, the brand’s current three-model range has embraced hybridisation without alienating customers, striking a balance that has eluded some rivals.
As the EV market fluctuates, Lamborghini’s cautious yet forward-looking strategy positions it uniquely among luxury automakers navigating the electrification transition.
