Ferrari was notably absent from the Hot Wheels/Formula One partnership announced this week, but it turns out the Italian maker has a hot deal of its own going with Mattel. This year will see the launch of a range of Hot Wheels Ferrari diecast models, the first collaboration between the two in more than 10 years.

Unusual for Ferrari to be a bit difficult and insist on doing its own thing, but there you go.
The Hot Wheels collection "will deliver a wide range of Ferrari classics and the newest and most technologically advanced models, including celebrated racing and road cars" say the two companies.
Since Hot Wheels was founded in 1968, it has collaborated with Ferrari on 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The new product line will expand on the previous diecast collection and will include limited edition models available through Mattel Creations, RC models and 1:64 scale die-casts available wherever Hot Wheels are sold globally.
That's all the detail we're getting for now. The first product drop of the collaboration will take place mid-year. Additional announcements and cars will follow throughout 2025.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra-special for collectors to appreciate,” says Roberto Stanichi, executive vice president of Hot Wheels and Head of Vehicles & Building Sets at Mattel.