Tesla might soon be introducing a subscription model for certain car features following a revelation by a Tesla hacking expert. The individual, known as @greentheonly on the social media platform X (formerly Twitter), uncovered details in Tesla's 2023.38.8 software update.
This update indicates that conveniences like heated seats and heated windshield wipers, traditionally standard in many models, could transition to paid features accessible via subscription.
This move mirrors a controversial strategy previously attempted by BMW. BMW aimed to simplify production and enhance the value proposition for second-hand buyers by offering features like heated seats on a subscription basis. However, this approach was shelved due to customer confusion and lack of acceptance. Tesla, venturing into similar territory, might face comparable challenges.
Yet, there are compelling reasons for Tesla's potential pivot. A primary benefit is the reduced upfront cost of vehicles, making them more likely to qualify for US federal tax credits, which can be a significant financial incentive for buyers.
Additionally, standardising production by equipping all vehicles with identical hardware could streamline manufacturing processes and reduce Tesla's carbon footprint, aligning with the company's sustainability ethos.
One particular instance of this strategy is the Model Y Standard Range, which reportedly has its battery capacity software-locked. This approach allows Tesla to utilize a single production line for multiple vehicle variants, leading to substantial cost savings.
While Tesla has not officially confirmed these plans, the industry anticipates an announcement soon, possibly coinciding with the major Full Self-Driving update, although no timeline for this upgrade has been disclosed.
In related news, Tesla is expected to commence deliveries of the much-anticipated Cybertruck on November 30. Given the numerous delays over the past four years, this too remains a development subject to change and is best taken with cautious optimism.