BMW is reimagining the role of in-car displays, moving away from oversized screens to prioritise driver connection with the road.
The company's new Panoramic iDrive system, while making headlines for its innovative full-width windscreen display, also introduces a rhombus-shaped infotainment screen aimed at reducing distraction and enhancing usability.
Why bigger screens aren’t always better
While large displays have become the industry norm, BMW’s development chief, Frank Weber, argues that size isn’t everything.
Explaining the company’s stance, Weber said, “Something is happening when you have those large TV screens in your car that disconnect you from the road.”
He also commented on the challenges of larger screens, explaining that “making it bigger and bigger is not the right thing.”
Weber noted that oversized screens are harder to position optimally for touch and that their size can make it difficult for some users to reach certain areas.
Instead, BMW’s focus remains on creating technology that supports the driving experience, keeping drivers engaged with their vehicles rather than overwhelmed by interfaces.
Rethinking the dashboard
Key to this strategy is the rhombus-shaped infotainment display, which complements the full-width panoramic windscreen screen.
The panoramic display incorporates customisable widgets and a minimalist approach, giving drivers control over what they see without overwhelming them with information.
BMW is also phasing out its signature iDrive controller in favour of a touch-sensitive main screen and steering wheel-based controls.
Physical buttons remain for essentials, such as volume adjustment, maintaining a balance between tactile functionality and modern design.
Rolling out soon
The redesigned system will debut on the second-generation iX3, with screen sizes tailored to different vehicle models. It will also appear in future Neue Klasse vehicles.
This marks a significant change in how BMW combines technology with its hallmark focus on driving dynamics, ensuring future vehicles remain intuitive while reducing digital clutter.