Lamborghini has pushed back the launch of its first electric vehicle (EV) to 2029, extending the timeline originally set for 2028.
The Italian marque’s decision reflects a deliberate approach to electrification, even as rivals like Ferrari gear up to introduce its first EVs as early as 2025.
The delay stems from Lamborghini’s belief that the ultra-luxury segment won’t be fully ready for EVs in the near term.
Speaking on the matter, Lamborghini CEO Stephan Winkelmann clarified, “We do not think 2029 is late to have an electric car. We do not think that, in our segment, the market will be ready in 2025 or 2026.” This perspective positions Lamborghini to carefully time its EV debut rather than rushing into an uncertain market.
Ferrari’s plans to unveil its EV in 2025 place it significantly ahead on the timeline, but Winkelmann remains unshaken. He has consistently emphasised a long-term strategy, stating, “We have enough time to decide if we need to accelerate or delay the introduction of the electric cars.” Lamborghini remains committed to launching its first EV “before the end of the decade.”
Lamborghini’s EV ambitions were showcased with the Lanzador concept, unveiled in 2023.
Positioned as a futuristic four-seater with semi-crossover styling, the Lanzador signals Lamborghini’s plan to balance luxury and practicality while meeting performance expectations.
However, the brand’s cautious stance on EVs reflects broader market trends, particularly in regions like the United States and Europe, where demand for EVs has shown signs of cooling.
Despite advancements in EV performance, Lamborghini faces the challenge of meeting the expectations of its discerning customer base.
While EVs can already outperform hybrids like Lamborghini’s new Temerario in straight-line speed, Winkelmann acknowledges that the brand must deliver more than acceleration alone.
Additionally, Lamborghini is monitoring the evolving regulatory landscape, including discussions around synthetic fuels, which Winkelmann described as “an opportunity for our kind of cars.” This approach allows the company to hedge its bets while preparing for an electric future.
Lamborghini’s decision to delay its first EV reflects a deliberate move rather than hesitation. By extending its timeline to 2029, the brand aims to ensure its entry into the electric market aligns with both technological maturity and customer demand.
As Winkelmann put it, “We think this is the right way to face the future.”
