- Lamborghini pairs Temerario with explorer Mike Horn for new brand film
- Video focuses on risk, exploration and mindset rather than performance
- Shot on snowy Italian roads, linking car to adventure narrative
Lamborghini has taken the Temerario into adventure territory, pairing its new hybrid supercar with professional explorer Mike Horn for a fresh brand film called Born Temerario.
Rather than focusing on lap times or launch control, the video leans into mindset: courage, risk and how we choose to spend the time we have. Horn, a South African-born explorer with more than 30 years of expeditions behind him, takes the Temerario through snowy Italian mountain roads while reflecting on what it means to live at the edge.
“How you look out of the window at the race ahead is up to you,” says Horn. “On average we have 30,000 days of life, and we’ll spend half of that asleep. Don’t wait until tomorrow, be ‘Temerario’: fearless, intrepid.”
Explorer meets electrified supercar
Horn is no casual ambassador.
His record includes polar crossings, circumnavigations, an 18-month solo journey along the equator without motorised transport and climbs of four of the world’s highest mountains without oxygen.
That gives Lamborghini’s comparison a little more bite. Horn talks about planning, fear, performance and adaptation, which are themes the brand neatly ties to the Temerario’s own dual personality as both road car and future GT3 racer.
“My world is uncompromising, like Lamborghini,” Horn says. “I must always perform at my absolute best.”
V8, volts and 10,000rpm
The Temerario itself is Lamborghini’s new "High-Performance Electrified Vehicle" (HPEV), using a twin-turbo V8 paired with three electric motors. Total output is 920CV, or roughly 677kW, while the engine is claimed to be the first and only production super sports car unit capable of reaching 10,000rpm.
There’s also a track link. The Temerario GT3 uses the same engine, but drops the hybrid system to meet current racing regulations. It is the first GT3 car designed and developed entirely in-house by Lamborghini and Squadra Corse.
Adventure as marketing, but neatly done
Yes, this is brand storytelling. But it works because the pairing feels less random than most. Horn’s world is built around risk and precision; Lamborghini’s latest supercar is trying to sell much the same idea, only with more carbon fibre and fewer frostbitten fingers.
As Horn puts it: “Exploring on that knife edge, the cutting edge, is being in control but out of control at the same time.”
