- Name finally revealed for Jaguar's new EV.
- Car very much still not revealed, but it'll happen this year.
- Disguised prototypes driving around Monaco this weekend.
Jaguar is reinforcing its clean start with the name of its new super-luxury EV: it will be called Type 01, which not only flips the traditional badging around (D-Type, F-Type), but is also intended to reference the car's zero-emissions powertrain ("0") and the fact that it's the first of a new generation ("1", but you probably guessed that already).
"Type" naming first appeared on the Le Mans race-winning C-Type of 1951. On the new car, the Type 01 name will appear on the "strikethrough motif where the bonnet meets the windscreen," says the company.
“We have reimagined Jaguar for a new era, with inspiration from what has gone before," says Rawdon Glover, Jaguar managing director. "Our engineers have achieved this with a vehicle that looks and drives like no other electric car, yet reflects a unique provenance.
"The Type 01 name is part of that story – for me, the zero also signifies a complete brand reset, and the '1', our first car for a new chapter, a 'one of a kind!'”.
If you were hoping for a look at the new car about now, sorry. It's still very much under wraps. Type 01 prototypes will appear on the streets of Monaco during this weekend's Formula E racing, but still wearing a "distinctive camouflage wrap".
Jaguar is promising the finished car will be revealed later this year, with "exuberant modernist design, pioneering technology and instinctive driving dynamics [that willl] will underpin future Jaguar models."