There are a few cars on earth that probably don't need a huge marketing budget to make an impact on the world, but as we saw at the launch of the Chevrolet Corvette C8, it certainly helps.
One of the cars that falls into this group is the Audi RS 6, the rapid, boosted, German station wagon that almost everyone has wanted/wants to own at one point in their life.
Despite this, just like Chevrolet did with their mid-engined Corvette, it looks like Audi has poured a lot of time and money into this new ad, that captures the automotive passion perfectly.
While most may not be as much of a fan of the German brand as the family that features in the ad, you have to appreciate the passion that is portrayed in the ad.
He might only be able to afford the RS 6 late in life, but from the supercar-smashing specs that were released earlier this week, it might've been worth the wait.
Under the hood sits a twin-turbo 4.0-litre V8 that makes 441kW of power and 800Nm of torque — sending the lot to all four wheels. This is via a version of Audi's proven Quattro all-wheel drive system and a revised rear differential that's designed to refine the process of divvying torque between the rear wheels.
The 2020 RS 6 adopts a much more chiselled face than its predecessor, with much hungrier and more angular vents on the flanks of its nose underlining its performance capabilities. The signature thick, imposing rear hips that frame its wider track (40mm wider than a standard Avant) are back, complimenting a huge rear diffuser area.
Audi New Zealand has confirmed that the RS 6 will be landing here in 2020, although we don't yet know which quarter. The big story overseas is that the Avant is going to America; a first for the brand. When local pricing and availability comes to hand, we'll let you know.