The way we are driving cars and moving is changing, but how fast and in what ways? DRIVEN has conducted a consumer and reader survey to establish and understand attitudes towards the future of motoring and mobility.
While the automotive manufacturers and brands are embracing targets and goals, and the government is offering clean car incentives, we are still in the very early days of learning about and embracing sustainable motoring, and a better understanding of consumer mindsets is invaluable for shaping current and future management of education.
Since the government’s Clean Car Programme that started in July 1, consumers have woken to the direct financial benefits and rebates of cleaner cars, but despite hybrid and electric cars being on sale for 20 years, there is still a large education process to be done, especially in regards to the key offerings of which types of electric vehicles are best suited to a specific consumer’s personal needs, such as BEV, PHJEV or HEV.
With incentives, rebates, looming mandates, restrictions and penalties that will affect both brands and consumers, it’s vital that there is a clear and ongoing education of the type of future mobility, for both new cars and also an understanding of the virtues and limitations of used vehicles, including battery life expectancy,
practicality and fit for purpose.
Manufacturer incentives are also helping shape buyer perception, such as electric vehicles that include either a domestic three-pin home charger or a wallbox-style fast charger. DRIVEN’s survey looks at these aspects and more, including what areas would entice buyers into a cleaner car, resale values of new and used cars and offering futher insights into customer information such as DRIVEN’s recent BEV, PHEV and HEV buyer’s guides.