- Porsche delivered 279,449 vehicles globally in 2025, marking a 10% decline year-on-year.
- The Macan was Porsche’s best-selling model line with 84,328 deliveries, over half fully electric.
- Electrified vehicles accounted for 34.4% of global deliveries, with Europe exceeding 50%.
Porsche has delivered 279,449 cars to customers worldwide in 2025, down 10% on 2024’s 310,718 result.
It's an expected slide, the brand says, after “several record years” and amid a few very specific supply and demand headaches.
Matthias Becker, Porsche AG’s board member for sales and marketing, points to “supply gaps for the 718 and Macan combustion-engined models”, weaker demand for “exclusive products in China”, and “value-oriented supply management” as the main drivers of the year-on-year drop.
Macan stays on top, now with an EV twist
Even with those supply constraints, the Macan remained Porsche’s best-selling model line, with 84,328 deliveries (up 2%) and the fully electric versions accounting for more than half of that total (45,367).
Outside the EU, Porsche continues to offer the petrol Macan, with 38,961 delivered.
The 911 also kept its momentum. Porsche delivered 51,583 units globally, up 1%, which the company says is another delivery record for its sports-car icon.
EV share climbs, Europe tips past 50% electrified
Electrified cars made up 34.4% of Porsche’s global deliveries in 2025, an increase of 7.4 percentage points. That split includes 22.2% fully electric and 12.1% plug-in hybrid, placing Porsche’s full-EV share at the upper end of its 20 to 22% target range for 2025.
Europe (excluding Germany) was the big electrification marker: 57.9% of deliveries were electrified, and “every third car” delivered was fully electric. Plug-in hybrid derivatives dominated European deliveries for both Panamera and Cayenne.
China drops hard, North America holds steady
Regionally, North America remained Porsche’s largest sales region with 86,229 deliveries, effectively flat year-on-year. Europe (excluding Germany) fell 13% to 66,340, while Germany declined 16% to 29,968; Porsche cites supply gaps tied to EU cybersecurity regulations affecting the 718 and Macan.
China was the sharpest faller, down 26% to 41,938 deliveries, with Porsche blaming challenging luxury conditions and intense competition, especially in fully electric models.
Looking ahead, Becker says Porsche’s 2026 focus is to align demand and supply under its “value over volume” strategy, while planning realistically around the phase-out of combustion-engined 718 and Macan models.