- Porsche will extend ICE and PHEV models into the 2030s, delaying the launch of certain EV models.
- Development of its new EV platform has been rescheduled, with redesign now aligned across VW Group brands.
- The 2025 financial forecast has been cut, with expenses of €3.1b expected to reduce operating returns.
Porsche has confirmed a sweeping reshuffle of its product roadmap, with combustion engines holding on for longer while some electric dreams are pushed back.
Cayenne’s big brother goes petrol-first
The long-rumoured SUV to sit above the Cayenne was once destined to debut as a full battery-electric.
Instead, market realities mean it will launch with petrol and plug-in hybrid options only. The Cayenne and Panamera themselves will keep their combustion line-ups into the 2030s, with fresh generations already pencilled into Porsche’s “Cycle Plan”.
EV ambitions delayed, not ditched
Porsche is still talking up its electric line-up, pointing to updates for the Taycan, Macan EV and the future two-door 718 sports car. But its next all-new EV platform - originally slated for the early 2030s - has been pushed back and will now be re-engineered in sync with Volkswagen Group partners.
CEO Dr Oliver Blume admitted the slower-than-hoped uptake of premium BEVs was the driver: “We want to meet new market realities and changing customer demands - with fantastic products for our customers and robust financial results for our investors”.
The money side of the wheel
Short term, the pivot is expensive. Porsche has warned of extraordinary costs of around €3.1 billion (around NZ$6.3 billion) in 2025, with depreciation from shelved EV work alone hitting profits by up to €1.8b (NZ$3.65 billion).
Its revised forecast for 2025 now expects operating returns of only 0 to 2%, a sharp drop from the earlier 5 to 7%. Still, the board is aiming for a medium-term return to double-digit profitability, targeting as much as 15%.
CFO Jochen Breckner was blunt: “We recognise that these strategic investments weigh on our short-term financial results - but they are essential. The measures will sharpen our brand identity and make our products even more desirable and our company even more resilient”.