Porsche Design puts its name on a folding TV that costs more than a 911

Jet Sanchez
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C Seed’s Porsche Design folding TV blends microLED tech with extreme luxury

  • Porsche Design has collaborated with C Seed on folding microLED televisions.
  • The displays unfold from floor-mounted cabinets into screens measuring up to 221 inches.
  • High pricing places the system well above luxury automotive benchmarks.

Porsche Design has never been shy about attaching its badge to things that make wallets wince. Watches, sunglasses, even prefabs.

Now it’s done it again, this time with a folding television from Austrian outfit C Seed that looks like a sci-fi prop and carries a price tag to match.

The result is a floor-rising, self-assembling microLED screen that unfolds in front of you like some kind of mechanical flower. It’s part home theatre, part kinetic sculpture, and very much aimed at buyers for whom money is more concept than constraint.

From box to blockbuster

C-Seed Porsche Design M1 TV

When switched off, C Seed’s Porsche Design TVs, known as the N1 and M1, sit horizontally, disguised as sleek, futuristic cabinets. Press a button and the whole structure rotates upright before beginning its party trick. Five microLED panels (seven on the outdoor version) unfold and lock into place, forming a seamless display that can reach frankly ridiculous sizes.

Indoor versions are offered in 103-inch, 137-inch and 165-inch formats, while those feeling particularly ambitious can opt for a 221-inch monster. Outdoor models come in 144-inch and 201-inch sizes, with a separate variant designed for installation on superyachts, because of course there is.

C Seed claims brightness of up to 1000 nits, paired with “amazingly vibrant colours”. Audio is handled by an integrated full-range speaker system, meaning there’s no need to bolt on a soundbar or surround setup to complete the experience.

Indoors, outdoors and underground

C-Seed Porsche Design TV

The outdoor version adds a few extra party tricks. It can be specified with a taller column, a six-speaker sound system, and the ability to fold away into an underground compartment when not in use. Think James Bond villain lair, but with better picture quality.

It’s all very impressive, and very deliberate. This isn’t a television designed to blend into a living room. It’s meant to dominate a space, then disappear entirely when the mood passes.

The price of theatre

C-Seed Porsche Design TV

Here’s where reality bites. Adding one of these Porsche Design–branded C Seed displays to your home (or garden, or yacht) will cost around US$400,000 (nearly NZ$700K).

For context, that’s comfortably more than the combined starting prices of three Porsche 911 Carreras.

C Seed and Porsche Design clearly aren’t chasing mass appeal. This is ultra-luxury tech for buyers who already have the house, the cars and the view sorted, and are now looking for something theatrical to complete the picture.

For everyone else, it’s a fascinating glimpse at what happens when automotive design language collides with no-compromise home tech, and a reminder that “optional extra” can mean very different things, depending on your bank balance.