Personalised Plates shuts up after losing NZTA licence
Personalised Plates has lost the job of selling customised number plates to New Zealand drivers after 28 years.
The firm made the annoucement on its website, stating that from today all number plate enquires should be directed to the NZ Transport Agency (NZTA).
"We have been privileged to have this opportunity for the past 28 years, but now it's somone else's turn," Personalised Plates' website said.
It is understood Australian firm Publicis Communication has now received NZTA licensing, after the government agency earlier said on its website it was looking for a new company to do the job.
"The Transport Agency now seeks to contract with one or more organisations for the sale or other disposal of the right to personalised plates," it's website stated.
"The Agency is looking for one or more suppliers to deliver a fresh view of the personalised plates market in order to improve customer access and choice and to improve the level of revenue returned to the Transport Agency's road safety program.
"The core service is a marketing and sales capability providing a quality customer experience in selecting a channel and a product and in paying for the product."
NZTA's website says the tender had been awarded to Publicis Communication PTY on July 21 after registrations closed November last year.
NZTA have been asked for further comment, but has yet to respond.