A once-in-a-lifetime opportunity to purchase a piece of motoring history has collectors and blue-chip investors already well into the bidding on the public auction of car numberplate 'NSW 1', the most sought-after heritage number plate in Australia or New Zealand.
This coveted unicorn, never before offered publicly in over 110 years, promises to shatter records and redefine the collector's market.
A storied past
The tale of 'NSW1' begins with New South Wales' first police commissioner, gracing his official vehicle, a Daimler.

In the 1930s, it found its way to Sir Frederick Stewart, a prominent railway, bus, and airline entrepreneur, adorning his Oldsmobile until his passing in 1961.

Lady Marjorie Stewart, his widow, reportedly declined a staggering AU$200,000 offer (over AU$500,000 or NZ$540,000 in today's money) for the plates in 1988. Hopes of their public emergence faded upon her passing in 2000 - until now.

Rarity breeds value
Single-digit heritage plates like 'NSW1' are as rare as hens' teeth. Each state in Australia only boasts nine of them, making them prized possessions for classic car enthusiasts and prestige vehicle owners. In this case, the plate's value could potentially surpass the car itself.
Beyond the numbers
'NSW1' is a tangible piece of Australian history. It whispers of a bygone era when enamel plates carried the weight of a nation's first automobiles. Owning it is more than just a collector's dream; it's a connection to the very roots of Australian transportation.
Pre-approved bidders only
Due to its immense value and historical significance, potential bidders must register their interest by contacting Lloyd's Auctioneers and Valuers. Unauthorised bids will reportedly be removed until confirmed.
In 2017, NSW4 sold for $2.45 million.
With bidding opening at AUD$1million, as of today, the current bid stands at AUD$10,010,000... with plenty of time still on the auction that closes Jan 27, one day after Australia Day.