The next-generation Mercedes-Benz CLA is set to debut an advanced version of the MBUX Virtual Assistant, now powered by Google’s cutting-edge artificial intelligence (AI) technology.
This new development integrates conversational capabilities with real-time Google Maps data, aiming to redefine navigation and vehicle interaction.
Conversational AI at the wheel
Mercedes-Benz’s collaboration with Google Cloud introduces the Automotive AI Agent, based on Google's Gemini chatbot.
This system delivers natural language understanding and multimodal reasoning, enabling drivers to interact with their vehicles more intuitively.
Google claims the assistant will offer “personalised, conversational engagement for navigation, search, media and vehicle controls.”
Drivers can use voice commands to access detailed navigation, control in-car settings and explore local points of interest.
For example, users can request directions to a fine dining restaurant and follow up with queries about reviews, showcasing the system’s ability to retain context.
Powered by real-time data
At the heart of this innovation is Google Maps, which provides accurate information for over 250 million locations worldwide, with updates occurring nearly in real time. This combination of AI and extensive map data allows the assistant to offer comprehensive and personalised guidance.
Mercedes CEO Ola Kallenius remarked, “Our partnership with Google Cloud will further enhance in-car navigation, combining sophisticated location data with generative AI.”
Powertrain options and launch details
The new CLA, expected to launch later this year, will also introduce Mercedes-Benz’s MB.OS operating system.
Beyond its tech advancements, the CLA will feature multiple powertrain options, including a 200kW electric variant and a plug-in hybrid model with a 1.5-litre engine delivering a combined output of 167kW.
As the first model to showcase this technology, the CLA sets the stage for further integration of AI-driven features across Mercedes-Benz’s lineup.
