The first AMG Performance Centre in the South Island opens this week at Armstrong Prestige, creating a permanent home for Mercedes-Benz's performance brand in Christchurch.
The new space will showcase the AMG performance range in a newly constructed showroom, becoming the second AMG Performance Centre in New Zealand after the recently-opened facility at Mercedes-Benz Auckland.
The new AMG Performance Centre in Christchurch is placed to capitalise on the rapidly expanding portfolio of Mercedes-AMG vehicles, said Ben Giffin, General Manager of Mercedes-Benz Cars New Zealand.
“Our South Island customers have always had an incredible passion for Mercedes-AMG vehicles,” Mr Giffin said.
“We are very excited to bring the Mercedes-AMG brand experience to the South Island. It will give customers and performance enthusiasts alike more direct access to everything the Mercedes-AMG brand stands for.”
“The opening of a second AMG Performance Centre by Armstrong Prestige Christchurch highlights the commitment of our retailers, and the passion our customers have for Mercedes-AMG”
AMG Performance Centres being rolled out around the world are characterised by high-quality materials, motorsport theming and the use of hallmark AMG colours to create a memorable experience.
Customers are met by dedicated AMG Performance Centre staff trained in product and technical knowledge by Mercedes-AMG experts at the Mercedes-AMG headquarters in Affalterbach, Germany.
The AMG Performance Centre will open for business from Friday, 29 June.