- Lexus has unveiled an autonomous catamaran concept designed for private, crewless ocean travel.
- The Lexus House concept features minimalist architecture using local timber and tall glass facades.
- A new Lexus Hub concept combines retail, dining, art and childcare within a timber-structured building.
Lexus isn’t content with merely crafting plush sedans anymore. The brand’s next frontier is redefining luxury itself.
At the Japan Mobility Show, the company unveiled a trio of concepts that stretch far beyond motoring, including a solar-powered catamaran and a high-end residential design dubbed Lexus House.
Together, they form what the brand calls its “multi-modal luxury vision” for land, sea and air.
Smooth sailing, no crew required
Lexus’s latest marine creation isn’t a yacht in the usual sense.
The futuristic catamaran is a sleek, autonomous vessel built for “an exquisite, crewless passenger experience.”
It features a rigid windsail layered with solar panels, a spacious aft deck and an elegantly lit interior complete with spiral staircase and dining area for eight.
The focus is on privacy and serenity. With no crew aboard, Lexus says owners could traverse oceans in total seclusion, though it’s not yet revealed what powers the vessel or when (or if) it might reach production.
When your garage becomes the lounge
Not stopping at the waterline, Lexus is also testing the waters of high design on land.
The Lexus House concept looks straight out of a Bond film: sharp angles, tall ceilings and massive glass panels set off by locally sourced timbers.
The open-plan layout emphasises “voluminous spaces,” with a top floor reserved for showcasing your car as part of the furniture.
It’s a striking blend of minimalism and theatre - Lexus’s take on how mobility and architecture could merge into a seamless statement of status.
Luxury, reimagined as a lifestyle
To tie it all together, Lexus introduced the Lexus Hub, a communal venue that fuses retail, dining, childcare, and art under one spindle-shaped roof made from renewable timber.
Sunlight filters through its transparent ceiling, while a rooftop landing pad hints at airborne ambitions - perhaps for future Joby eVTOL partnerships.
