- Lamborghini delivered 10,747 vehicles worldwide in 2025, its highest annual total to date.
- EMEA remained the brand’s largest region, followed by the Americas and Asia Pacific.
- Hybrid models Revuelto and Urus SE were key contributors to the record performance.
Lamborghini has closed 2025 with its strongest sales performance on record, delivering 10,747 vehicles worldwide despite what it describes as a challenging global backdrop.
The result edges past the previous year and marks another milestone in the brand’s carefully managed growth strategy.
The headline number matters, but Lamborghini is keen to stress how it got there. Rather than chasing volume, the Sant’Agata Bolognese marque says it is focused on maintaining exclusivity while steadily evolving its product line, most notably through hybridisation.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said the result reflects that balance. “Despite challenging market conditions we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment,” he said. “This approach does not aim for peaks in volumes, but allows us to consolidate the results achieved following the growth of recent years.”
Strong regions, steady footing
Sales were broadly consistent across Lamborghini’s three major regions. EMEA remained the brand’s largest market with 4,650 deliveries, followed by the Americas with 3347 units. Asia Pacific recorded 2750 deliveries, rounding out a year that Lamborghini describes as resilient despite geopolitical and macroeconomic uncertainty.
Chief Marketing and Sales Officer Federico Foschini pointed to disciplined distribution as a key factor. He said the company relied on “brand-strengthening activities” and a dealer network working closely with regional teams to preserve the exclusivity of the range while still delivering growth.
Hybrids lead the charge
Much of Lamborghini’s 2025 success came from the first wave of its electrification plan. The Revuelto, its first V12 high-performance electrified vehicle, and the Urus SE plug-in hybrid SUV were both highlighted as major contributors. Together, they mark the beginning of Lamborghini’s fully hybridised line-up.
Looking ahead, the Temerario is set to expand that range further. Customer deliveries begin from January 2026, with Lamborghini confirming its order book already covers around 12 months. The model made its dynamic debut in August at Portugal’s Estoril circuit following its launch in 2024.
Performance halo moments
Beyond core sales, 2025 also delivered a pair of high-profile statements. In July, Lamborghini unveiled the Temerario GT3 at the Goodwood Festival of Speed, the first race car entirely conceived, developed and built by Lamborghini Squadra Corse, set to compete globally from 2026.
Then in August, the brand revealed the Fenomeno, a 29-unit limited series powered by the most powerful V12 Lamborghini has ever developed, integrated into a hybrid system producing a total of 794kW. It doubles as a new design manifesto, unveiled in the same year Lamborghini’s Centro Stile marked its 20th anniversary.
Taken together, the numbers and the products suggest Lamborghini’s evolution is gaining traction—without losing the sharp edges that define the brand.