Covid-19 restrictions and semiconductor shortages have plagued the world's automotive industry for quite some time now, and have left customers on long waiting lists for vehicles.
We can't imagine that Land Rover is going to be free from these upon the introduction of the new Range Rover, but it seems customers are jumping the gun in order to avoid a long wait.
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It was recently confirmed by a Land Rover New Zealand spokesperson that one Auckland dealership has taken over 20 deposits of $10,000, which will secure them early access to the next-generation Range Rover.
"Lee Small, a Dealer Principal at Archibald and Shorter in Greenlane has had more than twenty customers give him $10,000 deposits to secure early ownership of the vehicle, despite not even knowing what it looks like, or what the final price tag will be.
"Lee, who has worked in automotive for 28 years, has never seen such a groundswell of early interest in a car – and has likened it to the heyday of Apple where customers would camp out for weeks to secure the new product."
Customers won't have to wait long to see what their new Range Rover will look like, with the official launch set for October 27.
Just this morning, the British brand released a teaser video for the next-generation SUV, and while not a lot of specific details are visible, it does show a familiar silhouette.
So while the Land Rover brand, or Archibald and Shorter isn't giving anything away until the official launch date, you can always count on the internet to pip the brand at the post with a leak of some sort.
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In this instance, it looks like these pictures were taken at the Range Rover production line, and show the new taillight design, as well as a new front bumper.
On the inside, this new model is said to have the new curved infotainment display that we've seen in JLR's SUVs of late, and a four-spoke steering wheel.
While an electric Range Rover isn't going to come instantly, we can imagine that it'll be introduced at some point in the near future.
As for high-performance petrol options, the brand has finally retired the 5.0-litre supercharged V8, with it being replaced by a BMW-sourced twin-turbo 4.4-litre V8.