- Hyundai unveiled Concept Three at IAA Mobility 2025, its first compact EV concept under the Ioniq sub-brand.
- The concept highlights Hyundai’s Art of Steel design language, modular cabin widgets and sustainable materials.
- By 2027 every Hyundai model in Europe will have an electrified version, expanding to 21 global EVs by 2030.
Hyundai recently pulled the wraps off Concept Three, its first compact electric vehicle under the Ioniq badge, at IAA Mobility 2025 in Munich.
After a four-year absence from Europe’s biggest mobility event, the brand is back with a bang (or rather a quiet electric whirr), signalling its intent to crack the continent’s urban EV segment.
According to Hyundai Motor Europe boss Xavier Martinet, “Concept Three represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant.”
The car slots beneath Hyundai’s midsize and large EVs, aiming squarely at Europe’s fast-growing B-segment. Driven by urbanisation, sustainability rules and shrinking parking spaces, this slice of the market is now the hottest battleground for mainstream electric brands.
Pixels and Lemon Glass
Concept Three wears Hyundai’s new Art of Steel design language, turning advanced steel into sculptural bodywork with three flowing surfaces intersected by taut lines.
An “Aero Hatch” profile marries a sleek roofline to a vertical tailgate for extra city-friendly practicality, while Parametric Pixel lighting front and rear forms a shifting gradient - Hyundai’s visual signature gone even bolder.
Inside, the theme continues with an anodised-effect exterior finish matched to lemon-tinted glass and wheels. The cabin mixes soft yellow and grey tones with ocean-waste textiles and aluminium foam, proving sustainability can feel premium.
Modular “Bring Your Own Lifestyle” widgets let drivers personalise the cabin, and a cheeky mascot dubbed “Mr. Pix” pops up in hidden spots to add some joy.
Hyundai's roadmap
Europe is central to Hyundai’s electrification roadmap, as 80% of its cars sold there are already built locally. By 2027 the company plans an electrified version of every model in its European line-up, and 21 global EVs by 2030, with hydrogen tech in the wings and production shifting to renewable energy.
At IAA Mobility 2025, Hyundai’s 58-metre-wide city-centre stand showcases seven electrified models alongside Concept Three and the Insteroid concept. Visitors can test-drive nine vehicles, from the Ioniq 9 to the Inster, making the brand’s return to Munich as much a hands-on demo as a design show.
Concept Three may be a concept car today, but its mix of compact practicality, emotive design and playful tech hints strongly at Hyundai’s next production EV - one designed not just to fit crowded streets but to charm its drivers.
