The Ford Puma Gen-E has debuted as Europe’s latest contender in the electric subcompact SUV market.
Offering a sleek, Mustang-inspired design, a modest driving range and competitive pricing, it’s aimed at bridging the gap between budget-conscious buyers and Ford’s growing electric vehicle (EV) lineup.
The Puma Gen-E houses a single front-mounted electric motor generating 124kW and 290Nm of torque. This makes it slightly less powerful than the Puma ST hybrid but offers a noticeable torque boost.
Weighing in at 1553kg thanks to its 43kWh battery pack, the Gen-E reaches 100km/h in eight seconds and tops out at 160km/h - figures adequate for its city-focused aspirations.
Range estimates vary between around 347km and 376km on the WLTP cycle, falling short of rivals like the new Peugeot E-2008, which boasts a larger battery.
Nevertheless, Ford highlights its efficient energy consumption of 13.1kWh/100km. Charging is competitive, with the ability to replenish 10 to 80% in 23 minutes using 100kW DC fast charging.
Externally, the Puma Gen-E adopts a revised front grille and sleeker bumper design, reminiscent of the Mustang Mach-E. Inside, the electric variant stands out with increased storage options, including a 574L boot, a 43L frunk, and an upgraded 'Gigabox' compartment beneath the boot floor. These features, alongside the standard 12.8-inch digital cockpit and 12-inch infotainment screen, bolster its practicality.
Manufactured in Romania, with drive units sourced from the UK, the Puma Gen-E starts at €36,900 (around NZ$66,000) in Germany, undercutting its hybrid Puma ST sibling. This positions it as Ford’s most affordable EV in Europe. A global release, including for New Zealand, has unfortunately not been confirmed.
European deliveries begin in mid-2025, and with its practicality, efficiency and accessible pricing, the Puma Gen-E presents itself as a compelling option in a rapidly growing EV market.
