- For 9 years running Bridgestone has been named as NZ's most trusted tyre brand by Reader's Digest readers.
- More than 1500 New Zealanders responded to the 2025 survey by the long-running magazine.
- Bridgestone supports a number of community projects across New Zealand and Australia increasing its profile and community involvement.
Bridgestone has been recognised as the most trusted tyre brand in New Zealand for 2025 by Reader’s Digest. This marks the ninth straight year Bridgestone has received this award in New Zealand.
The recognition is based on the annual Reader’s Digest Most Trusted Brand survey that is carried out by the independent research company Catalyst that invites Australians and New Zealanders to evaluate and rank the brands they trust across over 70 different categories. This year the survey included responses from more than 2500 Australians and 1500 New Zealanders, with the tyre company also taking the award in Australia for the 12th consecutive year.
Bridgestone offers an extensive range of tyre types, including passenger, SUV, 4x4, truck, and bus tyres in New Zealand, and the company says it continues to invest heavily in research and development.
As proof of this the company points to the upcoming launch of the Turanza 6 that will feature the company's new Enliten technology. The new technology promises to reduce rolling resistance and tyre weight while also increasing longevity, thanks to a combination of new materials and compounds, as well as optimised tyre design.
According to Heath Barclay, Managing Director of Bridgestone Australia & New Zealand, the company's success in the survey is due to its commitment to provide safe, reliable, and quality tyres, supported by transparent and expert service across its network.
"The trust of trust of motorists takes years to build, and we’re honoured to have maintained the trust across both countries for such a long time. It’s a testament to all our teammates and our network of stores who go above and beyond to ensure the peace of mind of our customers," he said.
Barclay also pointed to Bridgestone's supports community initiatives in New Zealand, including the RYDA youth road safety education programme and the EVolocity STEM programme.
"Our commitment to society extends beyond trusted and quality tyres. We strive to create lasting value for our customers and society through meaningful partnerships and initiatives, all driven by the principles of the Bridgestone E8 Commitment."