- Bentley is partnering with CSR2 to bring the new Supersports into the mobile racing game.
- The Supersports produces 490kW from its twin-turbocharged V8 and weighs under 2000kg.
- The partnership demonstrates luxury brands increasingly targeting younger demographics.
Bentley has announced a new mobile gaming partnership that extends the Continental GT Supersports' reach far beyond traditional motoring media.
Starting February 5, the newly launched Supersports will join the tenth Bentley model in CSR2, a global mobile racing game with millions of active players.
Gaming as a marketing gateway
The move signals a deliberate strategy shift for premium brands. Rather than relying solely on traditional launch events and automotive media, Bentley is leaning into gaming platforms where younger, globally distributed audiences already spend time. CSR2, developed by Zynga and Take-Two Interactive, delivers hyper-realistic drag racing on mobile devices and has built one of mobile gaming's most active communities.
The in-game Supersports will feature five customisation themes, each echoing natural aesthetics: azure skies, cream-and-cyan snowstorms, and others. This mirroring of Bentley's real-world configurator experience creates a subtle brand consistency, even virtual buyers can feel the luxury brand's attention to detail.
The car gets its close-up
CSR2 players will have the chance to race the specific Bentley Supersports #199 that appeared in Bentley's "Full Send" film, shot this January with motosports athlete Travis Pastrana.
That film, with its gymkhana-style driving and factory drifting, demonstrated what 490kW, rear-wheel drive, and a sub-2000kg chassis can actually accomplish when unleashed on tarmac.
In real life, only 500 Supersports coupes will be built. They're already sold out. Production kicks off in Q4 2026, with deliveries starting early 2027. The rarity is part of the appeal, and CSR2's limited-time event (February 5 to 12) adds urgency to the gaming narrative.
Why this matters
Premium automakers have long struggled with generational appeal. Gaming partnerships sidestep that problem. A 16-year-old CSR2 player might never afford a real Bentley, but experiencing the Supersports' performance virtually: customising it, competing with it, seeing its real-world specs, creates brand familiarity and aspiration early.
When that player has disposable income years later, Bentley has already established presence in their entertainment ecosystem.