- The Audi Concept C made its debut in Milan last month before appearing at IAA Mobility 2025 in Munich.
- A new making-of film documents the Concept C’s creation from sketches to finished prototype.
- Audi CEO says the project reflects the brand’s future design direction through teamwork and technology.
Audi’s new Concept C is both a pretty prototype and a statement of intent.
After turning heads in Milan and Munich, the brand has released a behind-the-scenes film revealing how its next-gen design language took shape.
From sketchpad to spotlight
Unveiled in early September in Milan before starring again at IAA Mobility 2025 in Munich, the Concept C showcases Audi’s upcoming aesthetic and engineering mindset. The short film follows the project’s evolution from the first pencil lines to the final all-electric sports car rolling under the lights.
“By seamlessly blending design, technology, and functionality, the Concept C illustrates the future direction of our models,” said Audi CEO Gernot Döllner. “A car like this can only be created by a team that works hand in hand toward a shared goal.”
Over several months, cameras captured designers and engineers building what Audi describes as an “emotional” EV - equal parts precision instrument and artistic statement.
More than a concept
While Audi hasn’t disclosed detailed performance figures yet, the film hints at the Concept C’s focus on digital integration and aerodynamics rather than raw power bragging rights. Think sculpture with purpose: sleek, expressive, and shaped for an electric era.
The production was a true cross-disciplinary effort, showing the brand’s transition from combustion tradition to fully networked, sustainable mobility under the Premium Platform Electric architecture shared by the new Q6 e-tron and A6 e-tron models.
Watch the story unfold
The “Making of Audi Concept C” video is now live across Audi’s media channels, offering a glimpse of how form meets function in Ingolstadt’s design studios. For those watching the brand’s next chapter, this concept may prove less a fantasy car and more a mirror of what’s to come.
