- Aston Martin revealed its 2026 Experiences programme on 21 January 2026.
- Flagship Ascend and Unleashed events are joined by expanded Supertour and Supercharged offerings.
- The calendar includes Le Mans, F1 events, global driving tours and iconic race circuits.
Aston Martin is doubling down on lifestyle-led motoring for 2026, unveiling an expanded Experiences programme that blends high-performance driving with travel, culture and motorsport access. The new calendar builds on last year’s format while widening the net for both owners and brand enthusiasts.
The structure remains anchored by two invitation-only flagships: Ascend and Unleashed, but is now supported by more accessible Supertour and Supercharged events designed to run throughout the year, closer to home and further afield.
Four pillars, very different flavours
At the top of the tree sits Ascend, Aston Martin’s most exclusive lifestyle programme.
Each journey is limited to up to 12 couples, with four-to-five-night itineraries that combine scenic drives, cultural access and major global events.
Highlights for 2026 include a 24 Hours of Le Mans experience in June, featuring Loire Valley driving and VIP hospitality with behind-the-scenes access to the Aston Martin Thor race team.
September brings The Ultimate James Bond Experience in Italy, timed to mark the 20th anniversary of Casino Royale, while October wraps the season with Formula One in Austin, pairing Texas Hill Country roads with United States Grand Prix access.
Track time, taken seriously
For owners of Aston Martin’s limited-edition, track-focused models, Unleashed remains the sharpest tool in the box. The programme centres on professional coaching, full technical support and access to world-famous F1 circuits.
The 2026 Unleashed calendar includes Circuit Paul Ricard in April, Red Bull Ring in May, and Monza in September. Between sessions, the emphasis shifts back to comfort, with five-star accommodation, hosted dining and a social atmosphere built around shared track obsession.
Broader access, same DNA
The biggest change for 2026 is the expanded role of Supertours and Supercharged experiences. These regional programmes are designed for owners and enthusiasts wanting shorter, more flexible entry points into the Aston Martin world.
Supertours range from a Marrakesh driving tour and Monaco Grand Prix weekend to Goodwood Festival of Speed and multi-day journeys through China, including routes spanning Hainan, Tibet and Guangxi–Vietnam.
Supercharged events focus on dynamic driving, with track days at Millbrook Proving Ground, Silverstone Stowe Circuit, and Monticello in the US.
Finbar McFall, Aston Martin’s Global Marketing Director, said: “From the exclusivity of Ascend to the adrenaline rush of Unleashed, each programme reflects our unwavering commitment to creating unforgettable memories.”
Aston Martin hasn’t disclosed pricing for individual experiences. Booking details and availability are now live via the brand’s official Experiences platform.
