- Aston Martin appointed Breitling as its official watch partner in a global multi-year agreement.
- The deal includes Breitling becoming official watch partner of the Aramco F1 team.
- A first collaboration watch is due in Q3 2026, with Navitimer B01 Chronograph 43 F1 edition launching first.
Aston Martin has named Swiss watchmaker Breitling as its official watch partner, locking in a multi-year global partnership that leans heavily on shared history, speed obsession and time-honed craftsmanship.
The deal links Aston Martin’s handcrafted performance cars with Breitling’s precision watchmaking, and it won’t just live on mood boards and press releases.
The first Aston Martin–Breitling timepiece is confirmed for launch in Q3 2026, with further limited releases promised over the life of the partnership.
Two brands, one long memory
While this partnership is new on paper, the relationship is anything but sudden. Breitling traces its performance roots back to 1907, when founder Léon Breitling introduced the Vitesse chronograph, capable of measuring speeds up to 250 miles or kilometres per hour and accurate enough to be used by Swiss police for early speeding enforcement.
Around the same era in England, Lionel Martin and Robert Bamford were racing their hand-built cars up Aston Hill, giving birth to the Aston Martin name.
That parallel evolution of engineering first, image second has become a recurring theme in how both brands talk about themselves.
“Aston Martin and Breitling have crossed paths at key moments in design and culture,” said Aston Martin CEO Adrian Hallmark. “The partnership is a perfect showcase of excellence, design mastery and performance, something that is integral to everything that Aston Martin puts its name to.”
Bond, DB5s and wrist-mounted gadgets
The connection tightened further in the 1960s, when both brands became shorthand for modern style. Breitling’s Top Time chronograph appeared on Sean Connery’s wrist in Thunderball (1965), while Aston Martin’s DB5 had already cemented itself as Bond’s four-wheeled co-star in Goldfinger (1964).
Appearing together on screen, they helped define an era where sophistication and speed were inseparable—and where gadgets mattered.
“Aston Martin builds cars that are as much about presence as performance,” said Breitling CEO Georges Kern. “We share that same heritage of iconic design: every line, finish, and proportion has purpose. Nothing is left to chance.”
Formula One seals the deal
The partnership also makes Breitling the official watchpartner of the Aston Martin Aramco Formula One Team. It launches with the Navitimer B01 Chronograph 43 Aston Martin Formula One Team edition, marking Breitling’s return to top-tier motorsport.
DRIVEN Car Guide understands detailed specifications and pricing for future Aston Martin–Breitling watches have not been disclosed yet, but if history is any guide, these won’t be subtle timepieces designed to slip quietly under a cuff.
